The last time Masthead spoke with Mari Loewen
, founder and editorial director of ANNA Magazine
, it was 2012 and she was holding a Toronto launch to expand her brand, after seeing success in Western Canada. Fast forward to 2016 and Loewen has launched her lifestyle platform everything-anna.com
, where her food-meets-inspiration publication will be available digitally. For Loewen, the move to the digital world wasn’t an easy one, but it was necessary.
“It’s no secret that the print business is very difficult,” she said. “We were in the position where we had grants and things were more in our favour, and almost overnight these large bodies made choices that affected—especially someone that is an independent publisher.