Friday, February 13, 2009
A case for contextual ads

Fashion PR Addict is a local blog I subscribe to that’s generally off-topic for this blog, but she posted today on finding information by clicking on a Google ad that I think is good evidence of how these ads can work when display ads won’t. Why? They’re targeted to the content on the page.

Yes, you can target display ads to specific content – Kraft, for instance, probably prefers to advertise on food-related pages and sites – but only with contextual ads can you really home in on specific topics that the reader is looking for. For now, at least. I’m just throwing the idea out there, but could we work harder on targeting display ads to more keyword-focused topics? Linked to tags, perhaps? Get the best of both worlds?

Advertising isn’t my specialty, so please share your thoughts if it’s yours.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
Most Recent Blog Comment
I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
Blog Archive
2012 (14)
2011 (40)
2010 (64)
2009 (80)
2008 (90)