Thursday, May 06, 2010
What magazine websites are for
From an interview with New Yorker web editor Blake Eskin:

    For a 55-year-old reader, the idea that someone might both be interested in reading a 15,000-word piece about a shooting in Zambia and also be an active user of Foursquare is kind of anathema. But there are a lot of 25-year-olds who don’t see a contradiction between those things.

    So in some ways we’re trying to cultivate the next generation of New Yorker readers. Some of it is giving people a taste of what they’re missing, some of it is supplementing the magazine experience, and some of it is about reaching a more international audience.

    The New Yorker is not a magazine for everybody, but I think we have to make sure to reach the audience it can reach, and the Web is a great way of doing that.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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