From a Guardian article on the Daily Mail‘s online success:
There is no rule that says online papers must play print’s little brother. On the contrary, the most successful ones are more like inspired riffs on a print theme.
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.