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Thursday, February 02, 2012
How to make a paywall work

1. Have content that people want and can’t get anywhere else, to the extent that they’re willing to pay for it.

2. Ideally, have an audience that can expense or at least write off their payments.

That’s about it — and it’s not easy. For a good example out of Nova Scotia, check out this Nieman Journalism Lab story on AllNovaScotia.com.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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