Wednesday, March 30, 2011
This electric cover makes a bold gambit on newsstands.  We love the risk-taking approach to go all type, on the full bleed cover treatment.  The sky bar approach  is understated, putting all the focus on this unique editorial offering.

Here’s what John Macfarlane says about the cover:

“The story was so unusual we decided on a simple, direct coverline— “This magazine contains an essay on freedom by a Canadian convicted of murder”—and an all-type treatment. Mathieu Lavoie, the artist who did the illustration for the piece itself, hand-lettered the words, which were rendered on a prison uniform orange (we paid for a special colour). The result is certainly attention-getting, but only time will tell if it makes the sale.”

Here’s hoping their gamble pays off.  It sure jumps on the cluttered racks. Pow!

 

 
Wednesday, March 30, 2011
This fabulous cover by Vogue is generating buzz because, wait for it, this is shocking, the cover was airbrushed. Really?

Here’s a post on US magazine’s site:

http://www.usmagazine.com/stylebeauty/news/tina-feys-scar-airbrushed-for-vogue-cover-1970241

“Tina Fey graces the March cover of Vogue magazine minus one defining characteristic: her facial scar. In Mario Testino’s cover photograph, Fey, 39, appears without the small scar on the lower left side of her face.”

“In a 2008 Vanity Fair interview, Fey’s husband Jeff Richmond explained that a stranger slashed Fey’s face outside her home when she was five years old. The comedienne has declined to discuss the incident with press. “It’s impossible to talk about it without somehow seemingly exploiting it,” she told Vanity Fair.”

THIS ARTICLE from the Huffington Post is interesting too:

http://www.huffingtonpost.com/2010/02/12/tina-feys-vogue-interview_n_459982.html

A little free PR buzz never hurts newsstand sales.  Look for this to be a big winner at the stands.

 


Thursday, March 10, 2011
The April/May issue of Photo Life magazine will be hitting newsstands on March 28th, 2011.  This cover went through a series of revisions to get to the final version seen below.  Changes included:

•       Chose new Image
•       Removed Sky Bar
•       Reduced size of logo
•       Created space for hook in upper right
•       Re-worked Main Cover Line
•       Bumped up type size
•       Re-worked bar at bottom

The final result is something that the Art Director, Guy Langevin is very proud of, as is the publisher, Guy Poirier. This catgory leading photography magazine, published out of a funky office in Québec City, is a Canadian gem.


 



Monday, March 07, 2011
Received the premier issue of Canadian Magazines today, and if you didn’t get a copy, I’d get busy trying to get one if I were you. The interactive die-cut window & wheel device is fabulous…and serves to demonstrate just how creative print can be. 

The cover stock and interior stock are first rate, the magazine is perfect bound, and the inside design is knock out stuff too. Particularly love the “torn” bind-in that talks up how “magazines work”….brilliant stuff. If this doesn’t make you proud to be in the magazine business, you must be too busy playing with your blackberry.  Congratulations to all involved.

 

Monday, March 07, 2011
The April issue of Canadian Real Estate magazine will be hitting newsstands March 28th, giving consumers a full month to take advantage of the 50 Tax Tips before the filing deadline.  Timely.

This cover acts on 5 rules:

    •    Rule #3:  Benefits, Benefits, Benefits
    •    Rule #9:  Clean over Cluttered
    •    Rule #12: Use bold type
    •    Rule #21: Use Numbers
    •    Rule #26: Hot not Cold

The starburst in the upper right corner adds a little sizzle too.  Look for promotions at Chapters/Indigo and BC Ferry

 

Wednesday, March 02, 2011
This fabulous new SIP from People magazine is now on shelves.

The cover price: $15.99.

Like any good SIP, the cover stock is heavy, and UV coated.  The interior stock is fantastic too. 144 pages thick. No advertising. Odd, even the inside front and inside back covers are blank white. The production values are exceptional.

If you’ve ever considered doing an SIP, this is one to take a lesson from on how to pour quality into a high priced magazine product.  Consumers will pay a premium for a quality “book.”

 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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