Baxter Travel Media is celebrating its 60th anniversary this year.

Toronto-based Baxter Travel Media will host the annual Rendez-vous Canada show and publish the Rendez-vous Canada Directory for the next three years. Rendez-vous Canada is the Canadian tourism industry’s annual trade show, managed for the Canadian Tourism Commission by the Tourism Industry Association of Canada. Next year's event takes place in Calgary from May 9-13 and show particpants are each given a copy of the directory

“Publishing the Rendez-vous Canada guide is a natural fit for Baxter Travel Media,” says company president David McClung in a release. “We’ve been front and centre in Canadian tourism for close to 60 years and our global reach is unparalleled.” 

Baxter is using this new opportunity to drive sales in its Canadian Tourism Resource Guide. Rendez-vous Canada Directory advertisers will also be offered the opportunity to take part in Resource Guide, an annual showcase of new Canadian tourism products.

Baxter has been in the b-to-b business for  60 years and currently publishes several trade books, directories,and digital media products, and already hosts two conferences for the Canadian travel trade.