Unlimited truly understands their audience and everything in the magazine resonates with that understanding—from the language used to the editorial mix to the art direction. The voice of the magazine is unique and the content doesn't hesitate to take risks, making it both engaging and a breath of fresh air. Dan Rubinstein demonstrates dedication to his craft, to the unique voices of his writers, and to mentoring his teammates, as well as to the community and ensuring that the magazine's message reaches its audience in a variety of ways.

• Best Editorial Short–Where Calgary, “Dining on the Range” September/October 2008; writer: Sally Mackinnon.
• Best Feature Layout – Alberta Venture,  “The Sky’s the Limit” September 2008; art director: Kim Larson; photographer: John Gaucher; writer: Anthony A. Davis.
• Best Cover – Avenue (Edmonton), “Tuned In” Jan/Feb 2009; designer: Rob Machida; photographer: Dermot Cleary.