Transcontinental-published Style at Home magazine has partnered with Home Hardware to create a Beauti-Tone Paint line.



Home Hardware previously worked with Transcontinental’s now closed Canadian Home & Country magazine and approached Style at Home this fall about creating its own collection. “The colour palette’s Home Hardware made with Canadian Home & Country were the most popular for the company,” says Transcontinental Media sports, leisure and entertainment group publisher Caroline Andrews. “Home Hardware approached us about doing the same thing last fall and we jumped at the chance.”

The collection of nine colour palettes was created by the magazine’s creative team by looking at photographs of rooms the magazine  has shot over the years. “We wanted to chose colours that would bring the magazine to life,” says Andrews. The process of choosing and naming the 50 colours took about three months, she says.

Andrews says partnerships like these help to bring the Style at Home brand to life and empower readers to create looks from the magazine in their own homes.

The partnership isn’t the only good news at the magazine which is shaping up to be a great year2010, says Andrews. “We are over budget,” she says. “Advertisers are trying to reach our readers. People are spending more time enjoying their homes and we’re thrilled to be a part of it.”

Style at Home is published 12 times a year by Transcontinental Media.