What a valuable report. Thank you!

The logic used for subscription revenue doesn't make any sense. Both ABC and CCAB publish the actual average subscription revenue, so that amount could be multiplied by the number of subscribers to determine the estimated subscription revenue. It is nonsense to discount the subscription revenue and then make the bizarre statement that only Cottage Life and Canadian Geographic don't discount.

Dear Anonymous,
Thanks for your feedback. We use the base 1-year sub price for our chart calculations. We build in a weighting factor (based on conversations with publishers) because most publishers typically don't get 100% remit on the 1-year sub price. That's because many subs are sold at 2-year rates, or through sub agencies like QSP that take a commission, or through special promotions and offers that are at a discount to the base 1-year sub price. However, we strive to keep our surveys up to date so will look into this issue again and see if we need to update our weighting factors etc. We appreciate any feedback from any publisher.
Regards,
Doug

It's good that you will revisit the assumptions. Both ABC and BPA report the actual average of what the subscriber paid, so there's no need to discount the value. Also, it doesn't really matter if an subscription agency gets a commission cut from the price, the consumer still paid the price so that's really the measure of what's being spent.