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The re-launch covers of Canadian Living and Chatelaine compete in Cover Critiques
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| Anonymous says: | |
and now we hear they are getting rid of 1,000 of their postal boxes as a result of a 17% drop in mai... |
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| Dude24 says: | |
This one you reviewed sports an Atom chip. MS is work on a flavor of Windows 8 that will be super sm... |
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EditFish Jaclyn Law Most recent posts: |
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Gadget Blog Martin Seto Most recent posts: |
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Covers Sell Scott Bullock Most recent posts: |
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Magazines Online Kat Tancock Most recent posts: |
And Chatelaine's new look is neither fresh nor new, unless a skinny, youngish blond is so in it's out it's in?
I do like the limited and simple use of colors in the text to complement the image, though.
Chatelaine (or Chat…in..) is also cohesive in colour and also uses the main image to tie in the above-the-title space with the rest of the cover, but less strikingly. It's overall layout says past, not future or present. The woman does exude energy, even with the missing elbow.
Canadian Living's coverlines are more direct and punchy; Chatelaine's rely on further explanation in a subhed that isn't always necessary – for example, "The New Sex Drugs" could have stood alone. They could have reduced the text clutter a lot with rewordings such as "Let Go of Toxic Friends".
Both fail at matching/integrating the coverlines with the image, unless Chatelaine's is meant to illustrate great skin. The covered-up model certainly doesn't say anything about beach-ready. Canadian Living's cake fits neither "fresh start" (not fresh, and cakes are end-of-meal) nor dinners-under-$15, unless very obscurely.
The Canadian Living cover is fine - nice picture, nice type treatment, nice use of colour .... just very 'safe' and traditional. Kind of a polite way of saying zzzzzzzzzzzzzzzzzzzzzzzz.
Neither one really stands out. Kind of makes me pine for seeing Obama with a red dot clown nose again.