Rogers Digital Media signs exclusive deal with Time Inc. for sales representation
Rogers Digital Media, a division of Rogers Media, announced yesterday
it has inked a deal with Time Inc. as exclusive Canadian representative for online advertising for five of Time’s top brands including Time.com, InStyle.com, RealSimple.com, CookingLight.com, and MyRecipes.com.
"The deal offers advertisers a unique opportunity to align their business objectives with world-class Time Inc. brands," reads a release on the Rogers Digital Media website.
“Time Inc. is at the forefront of delivering premium brands to target audiences. This outstanding partnership with Time Inc. provides us with the ability to offer our clients exclusive opportunities and create customized integrated business solutions to meet their brand objectives,” said Corby Fine, senior director and general manager, audience solutions & business development, Rogers Digital Media.
“The targeted access on our owned and exclusive sites, combined with the extended reach through our network of sites, provides us with the breadth and depth to give our clients world-class digital experiences through innovative multiplatform media and marketing solutions.”
Canadian publishers are enjoying a growing business
representing digital ad sales in Canada for foreign publishers.