http://www.mastheadonline.com/rss/news.php MastheadOnline RSS en-us Wed, 10 Mar 2010 17:47:34 EST Wed, 10 Mar 2010 17:47:34 EST http://www.mastheadonline.com info@masthead.ca webmaster@northisland.ca http://www.mastheadonline.com/news/2010/20100310786.shtml Val Maloney Wed, 10 Mar 2010 17:47:17 EST The way people shop has changed dramatically in the five years since LouLou launched, says publisher Marie-José Desmarais, and so must the magazine. March 2010 LouLou http://www.mastheadonline.com/news/2010/20100309887.shtml Val Maloney Tue, 9 Mar 2010 17:21:56 EST Featuring a 20-page opening photo section and reports from 12 on-site journalists, Maclean’s has published a commemorative issue highlighting the 2010 Vancouver Olympic Winter Games. The Maclean's Commemorative Olympic issue http://www.mastheadonline.com/news/2010/20100309860.shtml David Perri Tue, 9 Mar 2010 17:35:45 EST The debut issue of Canadian Cycling Magazine hits newsstands this month, following its launch at the Toronto International Bicycle Show last week. “Our objective is to create a magazine for people who are interested in cycling as a sport,” says Publisher Sam Cohen. He says Canadian magazine racks are full of U.S. “spillover” cycling magazines and lack the presence of a strong Canadian title. This magazine will fill that void, he says. Launch issue of Canadian Cycling Magazine http://www.mastheadonline.com/news/2010/20100309651.shtml David Perri Tue, 9 Mar 2010 17:33:20 EST General manager of MagNet Barbara Zatyko says this year’s event will offer a good mix of big-picture discussions and practical, informative sessions for magazine professionals. http://www.mastheadonline.com/news/2010/20100308873.shtml Val Maloney Mon, 8 Mar 2010 16:16:15 EST Reader’s Digest site Plaisirssanté.ca has partnered with Sympatico.ca to provide the French Health and Fitness section of the portal. The plan to launch the partnership was fast-tracked following the success of Best Health’s collaboration with Sympatico which launched last September, says Reader’s Digest  vice-president, digital media and strategic partnerships for Canada and Latin America Yann Paquet. “The readers and advertisers were asking for it,” he says. “All the conditions were there to make it a success.” Plaisirssante.ca partnering with Sympatico.ca http://www.mastheadonline.com/news/2010/20100305771.shtml Fri, 5 Mar 2010 14:53:07 EST Anderson: iPad Will Solve Magazines' Business Problem [Media Week]: In this article from Media Week, Wired editor in chief Chris Anderson says the iPad will do what online magazines have not been able to, and will be mainstream within 10 years. Apple sets iPad launch date, global plans [The Globe and Mail]: Mark your calendars for late April, that is when the iPad will hit Canadian shelves, says this article from The Globe and Mail. http://www.mastheadonline.com/news/2010/20100304992.shtml Thu, 4 Mar 2010 17:36:47 EST THIS STORY HAS BEEN UPDATED: Six people were laid off this week at Chatelaine, Rogers senior director brand communications Suneel Khanna confirmed. “These decisions were extremely difficult to make and are absolutely no reflection on the commitment and contribution of those affected,” he said in an e-mail statement. http://www.mastheadonline.com/news/2010/20100304723.shtml Val Maloney Thu, 4 Mar 2010 14:55:07 EST Montréal and Toronto-based Digital marketing and communications agency Twist Image president and author of Six Pixels of Separation, Mitch Joel spoke to the crowd at CDS’s annual Strategic Partnership Seminar yesterday about the importance of online. Mitch Joel at the CDS Strategic Partnership Seminar http://www.mastheadonline.com/news/2010/20100304719.shtml Val Maloney Thu, 4 Mar 2010 17:11:29 EST Samir “Mr. Magazine” Husni spoke to a sell-out industry crowd at the CDS Global annual Strategic Partner Seminar yesterday on the future of print publications, and what companies need to do to survive. Samir "Mr. Magazine" Husni http://www.mastheadonline.com/news/2010/20100302925.shtml Val Maloney Tue, 2 Mar 2010 17:39:44 EST The March issue of Profit is the launch of a new look and expanded subject base for the business magazine that has been dedicated to small and mid-sized business owners since 1982. March issue of Profit http://www.mastheadonline.com/news/2010/20100226758.shtml Fri, 26 Feb 2010 14:55:41 EST Reader’s Digest Association Emerges from Chapter 11 [Folio]: After six months restructuring its debt through a pre-packaged bankruptcy, Folio reports that Reader’s Digest has officially emerged from Chapter 11 protection. Publishers: Triumph From Within the Belly of the Content Beast! [Ad Age]: Ad Age reports on two successful examples of monetizing content, though not necessarily selling it. http://www.mastheadonline.com/news/2010/20100225994.shtml Val Maloney Thu, 25 Feb 2010 14:55:51 EST Rather than talk anymore about ways to improve the print industry, Atlantic Business magazine, partnered with local advertising companies are putting its money where its mouth is. The magazine has been running a contest where clients who have advertised with the book at least three times can win the chance for a free print and online campaign. All they have to do is tell Atlantic Business magazine why they believe in magazine advertising. Atlantic Business magazine http://www.mastheadonline.com/news/2010/20100225936.shtml Val Maloney Thu, 25 Feb 2010 16:54:02 EST Megan McChesney has been promoted to senior web producer and editor of Canadianfamily.ca and 20minutesupperclub.com. McChesney worked previously as managing editor of Canadian Family and took over the role of online editor in 2009. Masthead blogger Kat Tancock has been promoted to senior web editor at Reader’s Digest. She will be working on Besthealthmag.ca, Plaisirssante.ca, Readersdigest.ca and Ourcanada.ca as well as working on Reader’s Digest site launches in Latin America. http://www.mastheadonline.com/news/2010/20100225710.shtml Val Maloney Thu, 25 Feb 2010 09:19:07 EST Last night in Toronto, the Canadian Society of Magazine Editors held its first event of 2010, “Multimedia, One Brand”. The panel discussion from industry experts talked about how to keep magazine brands strong across different platforms. Jennifer Melo, Kathy Ullyott, Edward Fraser and Jackie Kovacs at CSME http://www.mastheadonline.com/news/2010/20100224870.shtml Val Maloney Wed, 24 Feb 2010 10:25:03 EST Masthead has brought one of the most popular pages from the print magazine online with the launch of Cover Critiques. March issues of Fashion and Flare for inaugural Cover Critiques